Nordea sponsors the children’s and youth activities of the Swedish Athletic Association and has in that role launched Nordea athletics academies throughout Sweden. Nordea makes it possible through this project for thousands of children and young people to have a go at athletics, while at the same time bringing the Nordea slogan – “Making it possible” – to life.

Several of Sweden’s leading athletes have become involved in the project as youth ambassadors, to inspire and to add fuel to the fires of activation and communication. The athletics academies have been promoted both on the clothing used by the Swedish national team and at major events.