Official supporter bars are a concept that was developed for Norrlands Guld and is carried out in collaboration with the Swedish Football Association and Svenska Fans.

The aim is to create a new arena for Norrlands Guld that the brand itself possesses, and that is part of the company’s football initiative.

Official supporter bars are chosen by voting among the fans, stocked by Norrlands Guld and approved by the Swedish Football Association.

The concept will be expanded during 2011, and new areas will be developed.