Vattenfall has been principal sponsor of the Swedish Ski Federation (SSF) since 1994.

The aim of snow sponsorship was to create an appropriate platform for local presence and PR while at the same time contributing added value to the target group.

Snow is a fundamental requirement for all skiing activities, and a lack of snow is the greatest challenge that Swedish skiing clubs are facing. The idea of “snow sponsorship” arose from this fact. This is a concept created by users in which local Swedish skiing clubs seek sponsorship for activities associated with snow that can create added value for the local community. The reception by the skiing community in Sweden has been very positive and many creative projects have been born within the snow sponsorship scheme, delivering not only skiing pleasure but also interest in the media.