The United Way

The idea behind Håkanson United is pretty simple. We believe the first step to getting people involved in a trademark is to find out what the target group finds fun, exciting or important. We believe that it is better to try to create an appropriate space for your brand in the client’s world than vice versa.

We help large companies to reach potential and existing clients and create a relationship with them, by meeting clients in a shared interest. We show our clients how they can bring something to people and their interests, rather than irritating them with advertising. This builds a strong, authentic and often very profitable relationship. Together, we create something that the company can discuss with their clients, something that really matters.

Our name, United, describes our method. We work in a transparent and integrated manner with our clients and their partners. Everyone at United is involved and shares his or her experiences and ideas throughout the process. This means that it sometimes takes a bit longer, but it ensures that the result is something special and well-grounded.

Our motivation is the desire to develop the brands and communication of the future, while contributing to society. We ensure that there is always a receiver on the other side of a sponsorship deal, and that the receiver creates real value in an area that engages our clients’ target group.

We have industry-leading experience in major sponsorship deals, at both Swedish and Nordic levels, and we understand the business and needs of large companies. What we deliver is strategy, tailored sponsorship, conceptual ideas and activation plans.

United’s partners

Eventum

We work with our partner Eventum when bringing ideas to fruition or developing new entertainment concepts. Eventum is an event and communications agency that builds brands through compelling entertainment. We own the bureau together with Mats Ahldén (managing director) and Staffan Holm, chairman of Live Nation, the world’s leading organizer within entertainment. The team at Eventum has produced over 300 encounters within events, television, marketing, advertising, internal communications, sports and live concerts. The team helps clients to communicate strategically by taking advantage of the power that exists within the entertainment industry.

ABBA WORLD

Håkanson United is a partner in ABBAWORLD.

This is a unique multimedia exhibition filled with music and original items exclusively from the members of the ABBA band. An interactive experience with the latest technology in audio, graphics, multimedia and communications. The exhibition has already been a huge success in London, Melbourne, Sydney and Prague, and is now on its way to Stockholm in 2012. This is branding entertainment!