Nordea sponsors the children’s and youth activities of the Swedish Athletic Association and has in that role launched Nordea athletics academies throughout Sweden. Nordea makes it possible through this project for thousands of children and young people to have a go at athletics, while at the same time bringing the Nordea slogan – “Making it possible” – to life.

Several of Sweden’s leading athletes have become involved in the project as youth ambassadors, to inspire and to add fuel to the fires of activation and communication. The athletics academies have been promoted both on the clothing used by the Swedish national team and at major events.

Vattenfall has been principal sponsor of the Swedish Ski Federation (SSF) since 1994.

The aim of snow sponsorship was to create an appropriate platform for local presence and PR while at the same time contributing added value to the target group.

Snow is a fundamental requirement for all skiing activities, and a lack of snow is the greatest challenge that Swedish skiing clubs are facing. The idea of “snow sponsorship” arose from this fact. This is a concept created by users in which local Swedish skiing clubs seek sponsorship for activities associated with snow that can create added value for the local community. The reception by the skiing community in Sweden has been very positive and many creative projects have been born within the snow sponsorship scheme, delivering not only skiing pleasure but also interest in the media.

Official supporter bars are a concept that was developed for Norrlands Guld and is carried out in collaboration with the Swedish Football Association and Svenska Fans.

The aim is to create a new arena for Norrlands Guld that the brand itself possesses, and that is part of the company’s football initiative.

Official supporter bars are chosen by voting among the fans, stocked by Norrlands Guld and approved by the Swedish Football Association.

The concept will be expanded during 2011, and new areas will be developed.

Nordea is one of the largest banks in Europe. Through its tailored title sponsorship agreements in 2010 with Nordea Scandinavian Masters and the Nordea Tour, the bank has taken a leading position in the most intense interest of target groups that have been given priority. It is possible here to build communication pathways and positive customer experiences in Sweden and throughout the Nordic region through the unique golf-based content.

The results obtained during the first year exceeded all expectations!